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Case Study

CounterCulture

eCommerce site for eco-conscious consumers of health and beauty products

Introduction

CounterCulture is an eCommerce platform dedicated to offering eco-conscious consumers a sustainable shopping experience in the realm of health and beauty products. With a commitment to promoting environmental awareness and ethical consumption, CounterCulture strives to provide a curated selection of products that align with values of sustainability and conscious living. At TechChaps, we partnered with CounterCulture to bring their vision to life through custom eCommerce website design and ongoing maintenance. Our collaboration involved creating brand pages, managing product listings, and ensuring the smooth operation of the website on a day-to-day basis. Leveraging the power of WooCommerce, we implemented customizations and plugin developments to enhance the functionality and user experience of the platform. From adding new pages for brands to seamlessly integrating products into the store, our goal was to create a seamless and intuitive shopping environment for CounterCulture's customers. In addition to website development, TechChaps continues to provide CounterCulture with comprehensive technical and admin support. This includes regular backups of website data, private hosting services for scalability, and ongoing maintenance to keep the platform up-to-date and optimized.

  • Type of Company: SME

The Problem

As a brand committed to environmental sustainability and ethical consumption, CounterCulture sought to create an eCommerce platform that not only showcased their values but also provided a seamless shopping experience for their customers. However, as a small business operating in a competitive market, CounterCulture faced limitations in terms of resources and expertise. With the need for regular website updates, product additions, and ongoing maintenance, CounterCulture needed an efficient solution to manage their eCommerce platform effectively. With the goal of providing a sustainable shopping experience while overcoming operational hurdles, CounterCulture turned to TechChaps for strategic guidance and tailored solutions.

  • Industry: eCommerce, Health and Beauty

Project Details

The Team

  • 1 IT Consultant
  • 1 Project Manager
  • 1 Developer
  • 1 DevOps
  • 1 QA Tester
  • 1 Virtual Assistant for Admin Tasks

Project Details

Technologies

      • WooCommerce
      • PHP
      • MySQL
      • Python

The Solution

Leveraging our expertise in eCommerce website design and maintenance, we embarked on a collaborative journey to enhance CounterCulture's online presence and operational efficiency. First and foremost, we worked closely with CounterCulture to understand their specific requirements and business goals. With a focus on sustainability and user experience, we crafted a custom eCommerce website that not only showcased CounterCulture's values but also provided a seamless shopping experience for their eco-conscious customers. Using the WooCommerce platform, we implemented customizations and plugin developments to enhance the functionality and usability of the website. From creating brand pages to managing product listings, our goal was to streamline the shopping process and ensure a user-friendly interface for CounterCulture's customers. In addition to website development, we provided CounterCulture with ongoing technical and admin support. This included regular backups of website data, private hosting services for scalability, and continuous maintenance to keep the platform optimized and up-to-date. Moreover, we offered comprehensive training and guidance to CounterCulture's team, equipping them with the skills and knowledge to manage and update the website independently.

  • Link: counterculturestore.co.uk
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