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Case Study

ShuCentre

eCommerce site for shoes - platform migration, theme customization, custom plug-in development.

Introduction

ShuCentre, an esteemed online retailer specializing in a diverse selection of footwear for Men, Women, and Children, embarked on a transformative journey with TechChaps to elevate their e-commerce presence. Recognizing the need for enhanced functionality and a more tailored user experience, ShuCentre enlisted the expertise of TechChaps to migrate their online store from PrestaShop to Magento 2. TechChaps seamlessly migrated ShuCentre's online store to Magento 2, leveraging their expertise in website design and theme customization. The team meticulously crafted a bespoke theme, aligning with ShuCentre's brand identity and optimizing product listings for improved visibility and engagement. Moreover, TechChaps developed a custom plugin to streamline product management processes for ShuCentre. This innovative solution allows for automatic bulk uploading of products via CSV/XML files, simplifying the process of adding multiple products at once. Through seamless integration with Magento APIs, product attributes such as stock, price, and images are effortlessly updated, ensuring accurate and up-to-date product information. To empower the staff at ShuCentre, TechChaps provided comprehensive training on utilizing the plugin effectively. Equipped with the necessary skills and knowledge, ShuCentre's team can efficiently manage their product catalog, streamline operations, and enhance overall productivity.

  • Type of Company: SME

The Problem

As a reputable online retailer offering a wide array of footwear, ShuCentre faced limitations with their existing PrestaShop platform. The platform lacked the flexibility and scalability needed to support their growing business demands, hindering their ability to provide a seamless and engaging shopping experience for their customers. One of the primary hurdles ShuCentre faced was the restrictive nature of their PrestaShop platform, which limited customization options and hindered their ability to align their online store with their brand identity. Additionally, managing product listings and updates was a cumbersome process, requiring manual intervention and resulting in inefficiencies and delays. Furthermore, the lack of automated tools for bulk product uploading posed a significant operational challenge for ShuCentre. Without a streamlined solution in place, the process of adding and updating products was time-consuming and labor-intensive, impeding their ability to efficiently manage their product catalog. As ShuCentre sought to enhance their online presence and improve operational efficiency, they recognized the need to migrate to a more robust and flexible e-commerce platform.

  • Industry: eCommerce, Retail

Project Details

The Team

  • 1 IT Consultant
  • 1 Project Manager
  • 2 Developers
  • 1 DevOps
  • 1 QA Tester

Project Details

Technologies

      • Magento2
      • PrestaShop
      • PHP
      • Python
      • NodeJs
      • MongoDB

The Solution

Our first priority was migrating ShuCentre's online store from PrestaShop to Magento 2. We meticulously managed the migration process to ensure the seamless transfer of data, preserving information while enhancing the platform's scalability and customization options. This transition empowered ShuCentre with a more robust and flexible e-commerce platform, equipped to support their evolving business needs and provide an enhanced shopping experience for their customers. In parallel, we focused on customizing a theme for ShuCentre's new Magento 2 store. By aligning the theme with ShuCentre's brand identity and optimizing product displays, we aimed to elevate the visual appeal and user experience of the online store. Our goal was to create a cohesive and engaging online environment that resonated with ShuCentre's target audience and fostered greater brand loyalty. Moreover, we developed a custom plugin specifically tailored to streamline product management processes for ShuCentre. This innovative solution automated the bulk uploading and updating of products via CSV/XML files, significantly reducing manual efforts and operational overhead. By seamlessly integrating with Magento 2 APIs, the plugin ensured the timely and accurate updating of product attributes, including stock availability, pricing, and images. Recognizing the importance of empowering ShuCentre's staff with the necessary skills and knowledge to leverage these new tools effectively, we provided comprehensive training sessions tailored to their specific needs. Through hands-on training and guidance, ShuCentre's team gained proficiency in utilizing the plugin and managing their product catalog efficiently, empowering them to drive operational excellence and customer satisfaction.

  • https://shu-centre.co.uk/
The Solution

Main Features and Functionalities

E-commerce Platform Migration

Seamless migration from PrestaShop to Magento 2. Preservation of existing data and functionalities. Enhanced scalability and customization options.

Customized Theme Development

Tailored theme design aligned with ShuCentre's brand identity. Optimization of product displays for an engaging user experience.

Custom Plugin Development

Development of a custom plugin for streamlined product management. Automation of bulk product uploads and updates via CSV/XML files. Integration with Magento 2 APIs for real-time data synchronization.

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